About
Twelve years of in-house Creative Director roles across Silversea, Crystal, American Queen Voyages, Atlas, and Victory — alongside an independent creative practice supporting agency and consumer brand work in parallel with that leadership track.
Brand Strategy
Repositioned luxury cruise brands to capture post-pandemic demand.
Victory · Atlas · American Queen
Creative Direction
Led campaigns from brief to launch across digital, print, and video.
Victory · Atlas · American Queen · Four Seasons
Photo Retouching
Spanning luxury travel, QSR, healthcare, and retail.
Silversea · Crystal · Four Seasons · Burger King · Popeyes · Aetna · Payless
Editorial Design
Luxury print collateral — ads, brochures, flyers, direct mail.
Silversea · Crystal · Oster · HBO
Website Direction
Directed three full website redesigns from UX through launch.
Victory · Atlas · Crystal
Photography Direction
Directed high-profile shoots to produce luxury brand visuals.
Atlas · Four Seasons · Silversea
Email & CRM
Data-driven campaigns delivering 15–20% engagement lifts.
Victory · Silversea · Payless
Digital Asset Implementation
Built DAM systems that cut asset retrieval time by 40%.
Crystal · Atlas · Four Seasons
Marketing Operations
New workflows boosting cross-team efficiency by 30%.
Atlas · American Queen · Victory
Team Leadership
Built and led multidisciplinary creative teams across global brands.
Victory · Atlas · American Queen
Trade Marketing
Print and trade campaigns aligned to market positioning.
Silversea · American Queen · Oster
Sales Enablement
Creative assets tied to a 20% increase in bookings.
Victory · Payless · American Queen