American Queen Voyages

Role

Creative Director

Industry

River & Expedition Cruise

Scope

Rebrand · Campaign · Digital · Print · Video

I partnered with MRM to lead the full rebranding of American Queen Voyages — a legacy river cruise line that needed a creative vision sharp enough to compete in a modern market. The work spanned digital, print, and video, all built around a single cohesive strategy.

The creative strategy I developed increased brand awareness by 25% across all channels. Alongside the brand work, I championed change management initiatives that integrated new creative processes into the organization — elevating team performance and building a foundation the brand could grow from.

25%

Increase in brand awareness across all channels following the rebrand

NautiCode

ANA B2 Gold · New York Festivals Finalist · Gerety Awards

Responsibilities

Creative Direction
Brand Strategy
Campaign Development
Digital Marketing
Print Production
Video Direction
Agency Partnership (MRM)
Change Management

Challenge + Solution

Challenge

Reposition a legacy river cruise brand for a modern audience while integrating new creative processes across teams — managing an agency partnership with MRM and internal change simultaneously, without losing momentum on active campaigns.

Solution

I developed a multi-platform creative strategy with MRM and delivered a cohesive rebrand across digital, print, and video. At the same time, I drove change management initiatives that embedded new creative processes into the team — turning the rebrand into not just a new look, but a new way of working.