Silversea Cruises

Role

Graphic Designer

Industry

Ultra-Luxury Cruise

Scope

Website · Digital · Print · Email · HTML

Silversea Cruises is where I first worked at the level of ultra-luxury — a brand with no room for inconsistency and a global audience that expected perfection at every touchpoint. For three years I designed and executed graphic projects across digital, web, and print, maintaining the high-end standards the brand demanded across every platform.

I contributed to the website, produced print collateral including ads, flyers, and direct mail, and developed personalized email campaigns enhanced by analytics — improving engagement rates by 15%. I also provided HTML email coding and troubleshooting, ensuring seamless deployment of global campaigns across markets.

15%

Improvement in email engagement rates through analytics-driven personalization

3 yrs

Sustained delivery of ultra-luxury design standards across digital and print platforms

Responsibilities

Website Design
Graphic Design
Digital Asset Production
Print Collateral
Email Campaign Design
HTML Email Coding
Analytics-Driven Optimization

Challenge + Solution

Challenge

Maintain ultra-luxury brand standards across a high volume of digital and print work for a globally distributed audience — while also supporting technical email deployment across markets with no room for errors.

Solution

I brought precision and brand consistency to every deliverable — from ads and direct mail to personalized email campaigns. By integrating analytics into the email process, I identified what resonated with audiences and refined accordingly, achieving a 15% improvement in engagement. HTML coding skills ensured every campaign deployed flawlessly across global markets.