All Work
06 / 07
All Work
06 / 07
Directed website redesign initiatives, digital experience improvements, image curation, and Adobe DAM implementation for one of the world's most recognized luxury cruise brands.
Built and implemented the Adobe DAM system from the ground up — training global teams and establishing governance structures that fundamentally transformed how the brand managed and accessed creative assets worldwide.
40%
Improvement in asset retrieval efficiency after Adobe DAM implementation and global team training
Global
Teams trained across markets on DAM governance, naming conventions, and metadata standards
A global luxury brand with distributed teams needed a unified digital presence and a scalable system to manage thousands of brand assets across markets — without disrupting daily creative production.
Collaborated on a comprehensive website redesign incorporating Mapbox for destination storytelling. Built and deployed the Adobe DAM system, trained global teams, and established naming and metadata conventions that made asset retrieval dramatically faster.
40%
Improvement in asset retrieval efficiency after Adobe DAM implementation and global team training
Global
Teams trained across markets on DAM governance, naming conventions, and metadata standards
UX
Website redesign with Mapbox integration enhanced destination discovery and online brand presence
4 yrs
Continuous creative and technical delivery for Crystal's global digital presence