Photo Retouching
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Skill Spotlight

Photo Retouching

Role

Photo Retoucher & On-Set Quality Control

Industries

Luxury Travel · QSR · Healthcare · Retail

Scope

Color · Skin · Composite · Quality Control

Retouching is the thread running through every role on my resume — from on-set quality control for Popeyes' award-winning "That Look" campaign, to the final color and skin work behind luxury cruise brochures, email campaigns, and consumer advertising for brands like Burger King, Aetna, and Payless.

The standard doesn't change by category. A QSR campaign gets the same frame-by-frame discipline as a Silversea trade ad — that consistency is what the before/after work below is meant to show.

12+

Years of retouching across luxury travel, QSR, healthcare, and retail

D&AD

Graphite Pencil campaign included on-set retouching quality control

Responsibilities

Challenge + Solution

Challenge

Every category has a different retouching standard and a different timeline — a QSR shoot moves in hours, a luxury cruise brochure can take weeks of review. Keeping the same level of craft across both, without the slower category's budget or schedule, is the real challenge.

Solution

Catching issues on set — lighting, composition, skin, color — before they ever reach post means less rework later and a more consistent final result. That on-set discipline, paired with a consistent retouching process in post, is what holds the work to one standard no matter the client or category.

Before & After

Drag the handle to compare.

Results

4

Industries served at the same retouching standard — travel, QSR, healthcare, retail

D&AD

Graphite Pencil campaign included on-set retouching quality control

On-Set

Real-time quality control that reduces rework later in post

12+ yrs

Consistent retouching craft across a 30-year career

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